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"The post-war period
saw a return of the glamour of the past, with women keen to leave
the years of 'make do and mend' behind them," says Director Alex
Bernstein. "The re-availability of silk and satins from abroad saw
formal wear enjoy resurgence, with Bernshaw enjoying mass success
from the start."
As the designs
gained notoriety, so the company began to receive orders from
increasingly high-profile stores, with Bernshaw dresses selling in
both Harrods and Selfridges from the 1950s.
When in the swinging
Sixties, hemlines raised daringly as never before, Bernshaw's
evening wear was soon incorporating the mini skirt. "Eveningwear
became racier, catering for free-spirited party-girls," says Alex.
"The ball gave way to the high-society party, with designs changing
accordingly and Bernshaw dresses were worn by the likes of Twiggy
and Jean Shrimpton - style icons of their day."
Fast forward to the
Eighties and the arrival of Dallas on British TV screens. The soap's
stars' fabulous wardrobes were the envy of every British housewife
and Bernshaw was soon creating its own glitzy Dallas-style gowns.
When the show contacted Bernshaw requesting the company dress its
stars for a Dallas ball, Bernshaw's celebrity following began in
earnest.
"Not only did we then
get requests from celebrities for dresses, but we began to create
our own versions that they were wearing on the red
carpet," says Alex.
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